True packaging sustainability: Understanding the performance trade-offside
Sustainability of packaging materials varies by which sustainability elements are prioritized. Companies in the value chain will need to understand the trade-offs across carbon footprint, recyclability, and waste reduction.
Sustainable-packaging efforts are often centered around a desire to decrease leakage, improve circularity, reduce carbon footprint, or a combination of the three. Although brand owners, retailers, and regulators are aware of the need for sustainability, there is no global alignment on how to measure sustainability across these interlinked elements.