virtual.drupa provides vital stimulus for global print & packaging industryVictor Alonso
virtual.drupa made history as the first purely digital version of the leading global trade fair for printing technologies, which took place from 20 to 23 April 2021. The virtual event successfully bridged the gap between the previous and forthcoming face-to-face event in 2024. The new format of Print & Packaging Community received excellent feedback internationally, as demonstrated by the impressive final statistics.
212 exhibitors from 35 countries, as well as team participants from global subsidiaries presented their product portfolios and innovations within the online showrooms and more than 125 live web sessions with an average of 140 participants. These provided vital stimuli for tapping into new potential, alongside the comprehensive conference programme with an additional 130 presentations in the context of five special forums, focusing on key issues as well as global megatrends and their impact on the industry. Other indicators, such as a total of around 600,000 page views and 45,000 unique users, further underline this. International visitors from 155 countries made up more than 82% of the total number, highlighting the fact that virtual.drupa has been able to provide access to potential customers on all continents and having been adopted as a digital platform for international knowledge transfer and networking opportunities.